Evidence-based marketplace guides covering channel due diligence, valuation, escrow, monetization, and secure ownership transfer.
5 articles
Analytics
Reconcile RPM, CPM, revenue and production costs before using advertising metrics to price a YouTube channel.
Diagnose falling views by traffic source, publishing history and audience behavior before building a recovery case.
Confirm viewer geography with date-visible YouTube Analytics rather than assuming the creator's location represents the audience.
Measure how much channel performance depends on the top one, three and ten videos before pricing an acquisition.
Separate seasonal audience demand from advertising-rate changes and value a channel across a complete annual cycle.
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